Senior hire boosts Lifespan’s MDA and adviser support capabilities

by | Jun 23, 2021 | IN THE MEDIA

Lifespan Financial Planning, one of Australia’s largest and fastest growing privately-owned financial advice networks, has significantly bolstered its investment research and managed accounts expertise with the appointment of an industry veteran.

Brian Long has joined Lifespan as ‘Senior Investment Specialist – Managed Accounts’ and as a member of the Lifespan Investment Committee after a string of senior investment roles which focused on helping advisers improve the financial lives of their clients.

His previous leadership positions have included Head of Retirement for NAB Wealth and JANA Investment Consulting, National Manager Retirement at Colonial First State and Head of Wealth Management, Pacific at Global Research and Investment House Mercer.

Lifespan CEO Eugene Ardino said the addition of Mr Long was all about increasing support for Lifespan advisers in meeting the changing needs of their clients.

“Like Lifespan, Brian believes that there will be significant investment challenges in the future and as a result, advisers may seek to change client portfolios more frequently to respond to increased volatility and to take advantage of new investment opportunities. Clients will also take an increased interest in understanding their investments. A focus on client education will be essential.

“Lifespan’s range of 30 model portfolios, available on three platforms, with more to come, and Brian’s considerable experience and expertise will greatly assist our advisers with their investment proposition and related client education needs,” Mr Ardino said.

Mr Long added: “One of the reasons I was attracted to Lifespan is that it is one of Australia’s most experienced MDA operators, having offered MDAs to advisers and their clients for more than 15 years.  Recent times have clearly highlighted the benefits of managed accounts to advice businesses and advisers, particularly when it comes to adapting to market volatility.

“With an MDA, advisers can ensure investment decisions are more quickly implemented across the entirety of a client base to protect portfolios or take advantage of market opportunities. There are of course numerous efficiency benefits that are also gained by using MDA portfolios. The more advisers use MDAs the better it is for their clients and themselves,” he said.