Financial Services Communication
FCR’s involvement in many of the major developments in Australian financial markets over the past three decades has given us unique experience and insights that enable us to contribute additional value to clients’ communications.
We played a leading role in gaining widespread acceptance for exchange traded funds (ETFs), when Barclays Global Investors (subsequently acquired by BlackRock) launched iShares in the Australian market, and we then helped VanEck Australia to establish its portfolio of Vectors ETFs.
Our experience includes working for banks, asset managers, financial planners, insurance companies, and accounting, actuarial and mortgage finance industry associations. We assist MyState, the Tasmanian-based bank, with its investor and marketing communication, and Aberdeen Standard Investments with managing its media profile. Our knowledge of the debtor finance market recently led to our appointment to assist with the launch of Australian Invoice Finance, and we are also helping to build the profile of Real Asset Management which specialises in wealth management.
When the leading global insurer, Lloyd’s, faced a crisis due to record losses, we arranged a roadshow to communicate with Australian underwriters which became a blueprint for other parts of the world. When four credit unions decided to demutualise, they sought our advice on how to persuade members to vote in favour of this significant change. We also helped to re-position Yieldbroker through its new website and to secure media coverage following ASX’s investment in its shares.
Our extensive experience has also included communication campaigns to introduce commodity securitisation, mortgage securitisation, index funds, CFDs and CDO-based retail investment products to the Australian market.
“An integral part of our success has been the establishment of our brand name among trade and consumer press. We are delighted with the results that FCR has achieved with the strength of our partnership setting the foundation for future success.”
Arian Neiron, Van Eck Global