Financial Services Communication
FCR’s involvement in many of the major developments in Australian financial markets over the past three decades has given us unique experience and insights that enable us to contribute additional value to clients’ communications.
We played a leading role in gaining widespread acceptance for exchange traded funds (ETFs), when Barclays Global Investors (subsequently acquired by BlackRock) launched iShares in the Australian market, and we then helped VanEck Australia to establish its portfolio of Vectors ETFs.
Our experience includes working for banks, non-bank lenders, asset managers, financial planners, insurance companies, superannuation funds, fintech companies and accounting, actuarial and mortgage finance industry associations. We assist Aberdeen Standard Investments, Federated Hermes, LexisNexis Risk Solutions, Crescent Wealth and Real Asset Management to manage their media profile and build awareness of their capabilities, products and services.
In addition, we provide strategic communication support to more than a dozen Australian boutique fund managers.
We have helped to position Lifespan Financial Planning as a financial planning industry thought leader and licensee of choice and helped to build mortgage lender Brighten Home Loans’ brand as it entered the home loan and prime and near prime mortgage lending markets.
When the leading global insurer, Lloyd’s, faced a crisis due to record losses, we arranged a roadshow to communicate with Australian underwriters which became a blueprint for other parts of the world. When four credit unions decided to demutualise, they sought our advice on how to persuade members to vote in favour of this significant change. We also helped to re-position Yieldbroker through its new website and to secure media coverage following ASX’s investment in its shares.
Our extensive experience has also included communication campaigns to introduce commodity securitisation, mortgage securitisation, index funds, CFDs and CDO-based retail investment products to the Australian market.
“An integral part of our success has been the establishment of our brand name among trade and consumer press. We are delighted with the results that FCR has achieved with the strength of our partnership setting the foundation for future success.”
Arian Neiron, Van Eck Global