FCR is Australia’s leader in financial communication. Our knowledge of investment markets, insurance and other financial services is second to none among communication consultancies. We understand what motivates people when choosing a financial product or service, and since 1985 have helped scores of financial services businesses to build strong brands and differentiate their products.
WE UNDERSTAND YOUR SECTOR
Financial services sectors in which we have extensive experience include:
- Asset management
- Banking/investment banking
- Consumer finance
- Corporate and commercial finance
- Equities, futures and derivatives markets
- Financial industry associations
- Financial planning
- Financial recruitment and training
- Funds management
- Industry regulation
- Investment advisory
- Mortgage broking
- Property development and investment
- Venture capital
“Over the course of our seven year relationship with FCR, we were extremely satisfied with the quality and depth of the partnership and engagement. Importantly, FCR has a long and stable history and brand in Australia exemplified through their strong culture of transparency, collaboration and practical advice coupled with strategic insights. It was an exceptionally productive and enjoyable relationship which helped advance and strengthen our own brand across our established Institutional presence in Australia and our relatively new Retail presence here. I would not hesitate to recommend the FCR team as one of consummate professionalism, intelligence and execution.”
CEO of a Global Asset Manager
STRONG MEDIA RELATIONSHIPS
We help financial services businesses to achieve their commercial goals through strategic, targeted communication programs that ensure potential and existing clients and other stakeholders hear their messages accurately. Media coverage plays a major role and, as required, we also provide a full range of communication services from strategy development and counsel to design and production of financial marketing materials such as brochures and product disclosure statements, and new media such as Facebook, Twitter and podcasts.
Our strong relationships with financial journalists enable us to increase clients’ share of voice in media. We educate journalists in a client’s competitive strengths and products, while creating fresh new story angles. We also help spokespeople to hone their media skills through workshops that explain what journalists are looking for and combine message development with personal coaching by a journalist.
As part of the financial services industry ourselves, we keep abreast of the issues that may affect our clients’ businesses. This enables us to advise on how to respond to a challenge or capitalise on an opportunity to build a client’s brand.
BREAKING THE MOULD – CONSISTENTLY
FCR has advised on many major developments in the financial marketplace over the past 30 years, due to our specialisation in financial communication and the understanding we have of complex financial products.
We’ve contributed at historic turning points in Australia’s financial markets and helped innovations to succeed. FCR managed communication to introduce the first international exchange traded funds (ETFs) listed on the ASX, the world’s first exchange traded commodity, the first locally-managed index funds, and the local introduction of CFDs, CDO-based retail products, mortgage securitisation and Australian company numbers.
“FCR has helped build Lifespan’s industry profile at a critical time in our firm’s growth and at a time of great industry change. It has been reassuring to have FCR working beside us as we have communicated with the wider financial services sector in bold new ways over the past year.”
Eugene Ardino, Lifespan Financial Planning
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