Lifespan Financial Planning, one of Australia’s largest privately-owned financial advice networks, has appointed experienced practice management professional, Michael Gershkov, as its National Practice Manager.
Mr Gershkov, who will be based in Melbourne, has 25 years’ experience in the financial services industry, most recently at InterPrac Financial Planning, where he was National Practice Manager for six years. Prior to that he was Network Development Manager at Capstone Financial Planning.
The move to Lifespan means his career has come full circle, as he worked with Lifespan founder and Executive Chairman, John Ardino, in his first financial planning job at Count Financial in 1994. Mr Gershkov said he was delighted to be joining the Lifespan executive team.
“John was both a role model and mentor to me. I’m very excited to be now working with his son, Eugene, and the leadership team at Lifespan.
“We have a shared desire to work closely with Lifespan’s network of more than 180 advisers in these challenging times to support them through mutual understanding and solutions to achieve growth.
“Lifespan has been built by a family who knows what advice delivery is all about. It has developed a network of advisers who operate with integrity and have client interests front of mind.
“This is why Lifespan is the perfect place for me to make a difference, with my passion for practice management, knowledge of the advice industry and experience in creating and maintaining long-lasting relationships,” he said.
Lifespan CEO, Eugene Ardino, said Mr Gershkov’s broad experience in practice management would be invaluable at this pivotal time for the advice industry.
“In this time of industry flux, having a practice manager of the calibre of Michael is critical for helping our adviser network to not only make the transition to a new age of financial planning, but to actually be in a position to prosper. The management team at Lifespan is very excited to have him on board.”
Mr Gershkov has a Bachelor of Economics from Monash University, a Bachelor of Business Marketing from RMIT, a Graduate Diploma in Applied Finance and Investment from the Securities Institute of Australia and an Advanced Diploma of Financial Services from the Australian and New Zealand Institute of Insurance and Finance. He was a finalist for the 2018 IFA Excellence Awards in the Practice Manager of the Year and Dealer Group Executive of the Year categories.