The importance of information and media management during a maritime emergency
When a maritime emergency occurs, everyone involved is usually pushed out of their comfort zone. The priorities when there is an oil spill or another serious maritime incident is containment, the safety of those involved and minimising environmental damage. In the...
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Broadening engagement with Asia will increase business opportunities
While relationships with China and the US will require increasing attention in Canberra, the re-elected Morrison government’s first moves after the May election included steps to broaden relationships with other countries in Asia and the Pacific. In light of...
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The re-elected Morrison government will need expert diplomacy to manage relationships with US and China
Foreign policy played almost no part in the recent Australian government election, with all issues being local ones. But with its unexpected re-election, the Morrison-led coalition government can now take a longer-term view of Australia’s relationships with Asia and...
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The role of communication when preparing for an IPO
An IPO is a major milestone in the life of a company, and it is important to prepare carefully. A compelling story is essential, as you will be competing for market attention with more than 2,000 other possible equity investments. In 2018, 95 companies listed on the...
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What to ask when looking for a PR agency
Engaging a PR agency can be a daunting prospect for the uninitiated. If done right, having a group of public relations professionals in your corner can yield some impressive results in terms of brand perception and awareness, crisis and issues management, thought...
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How to get more value from your content marketing strategy
There is much more to content marketing than just writing a few blogs and posting them on your website. The true value of content marketing, and the most challenging aspect of it for a content creator, lies in the level of engagement between your target audience and...
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