by Anthony Tregoning | Oct 9, 2015 | INSIGHTS
While 7-Eleven has a strong consumer brand, it is suffering today from failing to build a strong corporate reputation, or a corporate goodwill bank on which it can draw during a crisis. The organisation is particularly vulnerable as it has refused to offer media a...
by Anthony Tregoning | Oct 9, 2015 | INSIGHTS
Last month, when Malcolm Turnbull said, ‘We need advocacy, not slogans’, he highlighted that the brief one-line communication style that had worked well for Tony Abbott in opposition was inappropriate to communicate the complex reasons why change was necessary....
