Corporate Reputation Programs

A company’s reputation can be a valuable asset that should be managed through a carefully planned, integrated program.

FCR’s corporate reputation programs are often based on research which identifies gaps between the perceptions of each audience segment and reality. The research indicates messages which need to be communicated — perceived strengths to be reinforced and perceived weaknesses to be addressed. It can also be used as a base against which to track progress in achieving communication objectives.

Our skill is in interpreting the research and planning a strategic communication program which presents messages in the most cost-effective way and helps a business achieve its wider business objectives.

Media coverage can have a major impact on a business’ reputation. We are experienced in developing newsworthy angles and presenting stories in a way that attracts the attention of media, as well as in managing potentially damaging situations. We know the leading business journalists and columnists, and scarcely a day passes when we are not in contact with them.

Our media skills workshops help executives identify and capitalise on news opportunities, communicate positive messages during interviews and minimise negative coverage.

Speaking engagements can be effective in strengthening a business’ reputation. We help identify appropriate opportunities, advise how to extract the most value from them and, when appropriate, leverage content to a wider audience.

Websites are an essential communication tool for most businesses, but can be unfocused and unnecessarily extravagant. As corporate communication consultants — with our own web design team — we can plan, design and construct a website that communicates key messages in a cost-effective manner.

Likewise, when a client requires a brochure or video, we work closely with its management to ensure the design and content are appropriate for the audience and the expenditure is justified.

The professionalism with which a business plans its corporate entertainment — whether to secure customer loyalty or to provide opportunities for potential customers to be influenced by satisfied customers — can have a lasting effect on its corporate reputation, as well as on sales. We are skilled at developing and managing corporate entertainment programs which are targeted at the interests of invitees and are memorable without being inappropriately extravagant.

We also advise on potential sponsorships and how to extract maximum value from them.

back to top