A poor response to an incident, issue or crisis can quickly undermine a company’s credibility and corporate reputation. Every business should have a documented plan of how it will handle an adverse incident, so effective action can be taken immediately after the unexpected happens.
FCR has been recognised with an international award as a world leader in issues management and crisis communication. We assist companies to prepare plans that protect their reputation, should a crisis occur. We also help them communicate clearly and responsibly when an incident or crisis threatens to thrust them into the spotlight and when media, customers, unions, regulators or government question what went wrong.
During any litigation, we work closely with senior management and legal advisers to ensure that a company’s legal defence is complemented by a communication strategy to protect its reputation and provide fair hearing in the court of public opinion.
“FCR helped to set the foundation for Eni Australia’s incident response and emergency management communication procedures.The firm’s advice on crisis communication and its experience of handling serious incidents were invaluable, and I have no hesitation in recommending them.”
James Kernaghan, former External Relations and Communications Manager, Eni Australia
CRISIS PREPAREDNESS: SCENARIO TRAINING & SIMULATION DRILLS
We have developed a successful process of managing issues and crises to minimise damage and portray our clients as good corporate citizens. We help clients prepare procedures which enable management to act quickly to influence how an issue or crisis is perceived by the media and by customers, employees and other stakeholders. Our training programs and simulations for executives and staff help contain damage, and we are available around the clock to provide immediate advice and support.
FCR’s crisis communication management earned the PR industry’s ‘Campaign of the Year Award’. Our experience ranges from employee and customer fatalities, oil spills, regulatory failure, product withdrawals, labour strikes, lockouts and fraud to the Tampa refugee crisis. As the Australian partner in the MTI Network, the world’s largest media response and public affairs service for the shipping, offshore, energy and transportation industries, FCR frequently helps manage incidents in Australian and New Zealand waters.
“Excellent crisis management… The strategy around the management of media was very good… FCR’s results were good and reflect the implementation of a strong strategy.”
“Strong issues management of a potentially serious matter. Very solid results.”
““The campaign was sophisticated and well executed at every level. It sets a benchmark in issues and reputation management.”
Comments by judges of Public Relations Institute of Australia’s awards for excellence
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