Financial Services Communication

"FCR continues to offer strategic advice of high quality in support of the achievement of our complex communications objectives, and has achieved impressive results for us year on year since they were engaged. Their depth and breadth of experience, plus close support and professionalism, continue to be great assets to our corporate and marketing communications team."

Andrew Briggs, Marketing Manager
Bibby Financial Services Australia

FCR is Australia’s leader in financial communication. Our knowledge of investment markets, insurance and other financial services is second to none among communication consultancies. We understand what motivates people when choosing a financial product or service, and since 1985 have helped scores of financial services businesses to build strong brands and differentiate their products.

Sectors in which we have extensive experience include:

• Funds management
• Financial planning
• Investment advisory
• Banking/investment banking
• Stockbroking
• Equities, futures and derivatives markets
• Insurance
• Consumer finance
• Property development and investment
• Corporate and commercial finance
• Venture capital
• Financial recruitment and training
• Regulation
• Financial industry associations

We help financial services businesses achieve their commercial goals through strategic, targeted communication programs that ensure potential and existing clients and other stakeholders hear their messages accurately. Media coverage plays a major role and, as required, we provide a full range of communication services from strategy development and counsel to design and production of financial marketing materials such as brochures and product disclosure statements, and new media such as Facebook, Twitter and podcasts.

Our strong relationships with financial journalists enable us to increase clients’ share of voice in media that reach their market. We educate journalists in a client’s competitive strengths and products, while creating fresh new story angles. We also help spokespeople to hone their media skills through workshops that explain what journalists are looking for and combine message development with personal coaching by a former journalist.

As part of the financial services industry ourselves, we keep abreast of the issues that may affect our clients’ businesses. This enables us to advise on how to respond to a challenge or capitalise on an opportunity to build a client’s brand.

FCR’s specialisation in financial communication and understanding of complex financial products have led to our involvement in many of the developments in the financial marketplace over the past 27 years. These have included the launches of the first international exchange traded funds listed on the ASX, the world’s first exchange traded commodity and the first locally-managed index funds, as well as the introduction of CFDs, CDO-based retail products, mortgage securitisation and Australian company numbers.

Our clients value the contribution that our senior consultants – who combine wide experience of marketing communication and media relations across the financial services industry – make to their businesses.

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