Crisis Communication

A poor response to an issue or crisis can quickly undermine a company’s credibility and corporate reputation. Every business should have a documented plan of how it will handle a crisis, so effective action can be taken immediately after the unexpected happens.

FCR has been recognised with an international award as a world leader in crisis communication. We assist companies to prepare plans that protect their reputation should a crisis occur. We also help them communicate clearly and responsibly when a crisis threatens to thrust them into the spotlight and when media, customers, unions, regulators or government question what went wrong.

We have developed a successful process of managing issues and crises to minimise damage and portray our clients as good corporate citizens. We can help you prepare procedures which enable management to act quickly to influence how an issue or crisis is perceived by the media and by your customers, employees and other stakeholders. Our training programs help contain damage, and we are available around the clock to provide immediate advice and support.

FCR’s crisis communication programs have won industry awards in 2002, 2003 and 2004. Our experience ranges from employee and customer fatalities, regulatory failure, product withdrawals, regulatory issues and fraud to the Tampa refugee crisis and Sydney Harbour oil spill. As the Australian partner in the MTI Network, the world’s largest media response and public affairs service for the shipping industry, FCR frequently helps manage maritime incidents in Australian waters.

Public Relations Institute of Australia 'Golden Target Awards'

2004:

Top state award for issues and crisis communication (for assisting Australian Pharmaceutical Industries to manage media coverage of its TGA licence suspension).

2003:

Top international award for crisis communication (for assisting Wallenius Willhelmsen during the Tampa crisis).