Corporate Reputation Management

Our corporate reputation programs are generally based on research which identifies gaps between the perceptions of each of your audience segments and reality. The research indicates messages which need to be communicated — perceived strengths to be reinforced and perceived weaknesses to be addressed. It can also be used as a base against which to track progress in achieving your communication objectives.

Our skill is interpreting the research and planning a program which presents your messages in the most cost-effective way and helps you achieve your wider business objectives.

Media coverage can have a major impact on a business’ reputation. We are experienced in developing newsworthy angles and presenting stories in a way that attracts the attention of media, as well as in managing potentially damaging situations. We know the leading business journalists and columnists, and scarcely a day passes when we are not in contact with them.

Our media skills workshops help your executives identify news opportunities, communicate positive messages during interviews and minimise negative coverage.

Speaking engagements can be effective in strengthening a business’ reputation. We will help you identify appropriate opportunities, extract the most value from them and, when appropriate, leverage your content to a wider audience.

Websites are an essential communication tool for most businesses, but can be unfocused and unnecessarily extravagant. As corporate communication consultants — with our own web design team — we can plan, design and construct a website that communicates your key messages and does so in a cost-effective manner.

Likewise, when you require a brochure or video, we will work closely with you to ensure the design and text are appropriate for your audience and the expenditure is justified.

The professionalism with which a business plans its corporate entertainment — whether to secure customer loyalty or to provide opportunities for potential customers to be influenced by satisfied customers — can have a lasting effect on its corporate reputation, as well as on sales. We are skilled at developing and managing corporate entertainment programs which are targeted at the interests of invitees and are memorable without being inappropriately extravagant.

We also advise on potential sponsorships and how to extract maximum value from them. Our focus for every client is to create and promote a corporate reputation that enhances its business operations in a cost-effective way.