7-Eleven comment for B&T magazine

7-Eleven comment for B&T magazine

While 7-Eleven has a strong consumer brand, it is suffering today from failing to build a strong corporate reputation, or a corporate goodwill bank on which it can draw during a crisis. The organisation is particularly vulnerable as it has refused to offer media a...
Tony Abbott failed to communicate effectively

Tony Abbott failed to communicate effectively

Last month, when Malcolm Turnbull said, ‘We need advocacy, not slogans’, he highlighted that the brief one-line communication style that had worked well for Tony Abbott in opposition was inappropriate to communicate the complex reasons why change was necessary....